Champagne
Krug embodies the absolute apex of prestige Champagne. Founded in 1843 by Joseph Krug, the Maison has never deviated from its founding principle across six generations: crafting the finest Champagne possible every year, regardless of climatic variation.
Krug is defined by a philosophy of absolute individuality: every plot harvested separately, every wine tasted and recorded, every blend assembled with the sole objective of transcending the limitations of any single vintage. The range spans from the iconic Grande Cuvée to the rarefied single-parcel cuvées Clos du Mesnil and Clos d'Ambonnay, placing Krug at the undisputed summit of collectible Champagne worldwide.
Rather than relying primarily on vintage declarations, Krug built its identity around meticulous blending from avast library of reserve wines originating from multiple years and vineyard parcels. This philosophy remains at the core of Krug Grande Cuvée, one of Champagne's most recognised prestige cuvées. The house works across a broadmosaic of terroirs throughout Champagne, sourcing Chardonnay, Pinot Noir and Meunier from villages in the Montagne de Reims, Vallée de la Marne and Côte des Blancs.
Krug follows one of the most distinctive winemaking approaches among the grandes maisons of Champagne. Eachvineyard parcel is vinified separately in small oak barrels, allowing individual terroirs and base wines to retain their personality before blending.This parcel-by-parcel philosophy remains unusual at this scale within Champagne and contributes significantly to the complexity of the wines.
A large library of reserve wines from previous vintages is maintained to preserve continuity and depth across the non-vintage cuvées. Lees ageing is considerably longer than the minimum required by the appellation. The result is a style defined by depth, texture and remarkable complexity.
Krug joined the LVMH group in 1999. Since becoming part of the group, the house has continued to preserve the singular philosophy established by Joseph Krug in the 19th century, centred on individual vineyard expression, meticulous blending and extended ageing. Today, Krug remains one of the most collectible and internationally recognised Champagne houses, combining historic savoir-faire with global prestige.
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